Opinion by Robert Holmkvist.
Huckle & Goose is an online food service that delivers weekly seasonal recipes to subscribers with the intention of making it simple and easy for the conscientious home cook to plan meals according to what’s in season at the local farmers’ market. Colorado-based Cast Iron Design were appointed to bring Huckle & Goose to life, developing a brand identity which included a press pack, journal and stationery design, an online experience and interactive web app.
Ritualize is a cross-platform fitness and lifestyle app that utilises leaderboards, education, challenges and exercises to establish and track small habits that should lead to improved physical and mental health, and a sense of well-being over time. Shorthand, an independent brand identity and graphic design studio based in Newcastle, Australia, were recently commissioned to help bring the app to market. This included naming, visual identity, website and stationery design as well as establishing the look and feel of the app’s user interface.
Studio Källbom is the Stockholm-based studio of digital design duo and identical twins Andreas Källbom and Daniel Källbom. Led by instinct, insight and the latest technologies and designing for both start-ups and established business including Spotify, Qapital and Readmill, Studio Källbom’s work encompasses a variety of platforms and devices, from computers and phones, to televisions and physical environments.
The studio’s new visual identity, created by Bedow, utilises a simple right angle break in a logotype built from the characters of Maison Neue, clear copywriting and a contrasting black, white and bright neon green highlight — perhaps a reference to the monochrome monitors of the past but executed as a contemporary single edge detail across tables, business cards and signage — to neatly convey forward momentum, functionality and technology with just a few assets.