Studio Källbom is the Stockholm-based studio of digital design duo and identical twins Andreas Källbom and Daniel Källbom. Led by instinct, insight and the latest technologies and designing for both start-ups and established business including Spotify, Qapital and Readmill, Studio Källbom’s work encompasses a variety of platforms and devices, from computers and phones, to televisions and physical environments.
The studio’s new visual identity, created by Bedow, utilises a simple right angle break in a logotype built from the characters of Maison Neue, clear copywriting and a contrasting black, white and bright neon green highlight — perhaps a reference to the monochrome monitors of the past but executed as a contemporary single edge detail across tables, business cards and signage — to neatly convey forward momentum, functionality and technology with just a few assets.
Galt Energy is a Mexican business that provides its customers with the ability to fund alternative energy solutions for commercial, residential and institutional projects using the money saved on bills through energy efficiency improvements. The company’s new visual identity, designed by Firmalt, juxtaposes the accessibility of a contemporary circular logomark, bright blue tinted photography, tactile paper and deep blind deboss print finish alongside the corporate reliability of sans-serif typography, white paper and black ink.
uBear is a high-end mobile phone, tablet and laptop accessories business located in Los Angeles, California. Their visual identity, developed by Hype Type Studio and Mash Creative, included a new logo, stationery set, packaging and responsive website.
By utilising the bold graphic detail of diagonal stripes, sans-serif type, a bright and diverse colour palette, fine diagrammatic illustration, foils and varnishes and a simple bear icon, Hype Type Studio and Mash Creative’s solution effectively infuses familiar technological cues, a robust and practical industrial sensibility with an accessible, high quality, and distinctive dimension.