Text by Richard Baird.
Graphic Design / グラフィックデザイン was a monthly Japanese magazine published by Diamond Publishing that explored graphic design and visual culture. This covered the latest in Japanese design and some of its history as well as international developments, competitions, exhibitions and new publications. As well as designer showcases, reviews and reportage. It is distinctive in its proportionality, 300mm × 260mm (which feels nearly square), and in its mix of papers. These includes semi-transparent substrates, over-print detail and dyed uncoated papers towards the back of the magazine. This is now available on the LogoArchive.Shop.
Text by Yusaku Kamekura, 1962
Design 11 No. 40 is an out-of-print and rare issue of a slim 54pp Japanese magazine from the 60s dedicated to all things design. This issue includes a feature on boat interior design and modernist furniture. However, this issue stands out for its distinctive and eye-catching cover by the renowned designer Ikko Tanaka, and for an original text written by Yusaku Kamekura on his process and experience with corporate logo design. This is illustrated with 31 examples of his own work. What also marks this feature out is that it includes some examples of those logos that never made it to use, those that never saw the light of day, which is the central premise of the article. The magazine is entirely in Japanese, however, BP&O had the Kamekura article translated, and this makes up the body of this post. Materially speaking, the magazine mixes glossy and uncoated papers, single and full colour printing and although quite light in content is an excellent example of design publishing of its time. If you liked to buy a copy of this, it is available on the LogoArchive.Shop.
In this four-part series I offer some thoughts on generating and deploying ideas. This post, as with others, is an experiment. An attempt to push BP&O more towards theory, alongside the format of the review, to speculate with the intention of helping readers to generate new ideas. Rather than being dogmatic, these posts are an invitation to consider how your own ideas are formed, and a provocation to look at other ways of catalysing the process.