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Opinion by Richard Baird.
Collective is a new Istanbul based agency that is described loosely by Hey, the design studio behind its brand identity, as producing content, communication and design work. Its has an ideology, like the name suggests, based around a collaborative approach, developing projects with an extended network of people with a variety of skills. Hey recently created an visual identity treatment for the agency that draws its distinctive character and impact from a contrast of type detail, type size and colour, as well as good quality materials and print finishes.
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