Fort Standard is a New York based industrial design studio using long-lasting natural materials and traditional production methods in an innovative way to produce products, lighting and furniture with a simplicity, high functionality and an attention to detail. As the studio explain online, their ability to act as both designers and manufacturers not only informs their process, but yields smarter products that exemplify an understanding of materials and the balance between form and function. Built around a custom logotype, geometric logo, contrasting type and a multi-pass screen printed business card and letterhead, Fort Standard’s new brand identity, created by Studio Lin, manages to distill and reflect their philosophy through shape, material and process with few assets.
Aura is a new range of high end products from door sealing system manufacturer and specialist Lorient. These include drop seals, perimeter seals, door bottom seals, threshold plates and ramps designed with a distinctive curved profile that is described by Lorient as creating a sophisticated visual aesthetic that also spreads and diffuses sound. Design studio Believe In recently worked with Lorient to develop a brand identity for the Aura range, which went to include logotype, launch brochure and sample pack design with holographic foil detail, and product photography.
KVGD is a Glasgow based graphic design studio run by Kerr Vernon that works within the fields of brand identity design and print, has a ‘be nice, do good work’ philosophy, and a reputation for producing engaging, thoughtful and crafted projects. The studio’s client base is diverse, local and national, and includes businesses such as gallery, event and creative workspace The Whisky Bond, eco-friendly goods co-op Greencity Wholefoods and the restaurant Ox and Finch. KVGD recently implemented a new visual identity treatment which included logo, duplex business cards, promotional booklets and website that, through brightly coloured papers, type from New Zealand foundry Klim, letterpress print finish and open stitched detail, draws out the crafted nature of the the studio’s work.