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Kimski by Franklyn, United States

Opinion by Richard Baird.

Brand identity and signage by New York studio Franklyn for Chicago’s Korean Polish street food restaurant Kimski

Kimski is a Korean-Polish street food restaurant, created by Ed Marszewski and chef Won Kim, located in the Bridgeport area of Chicago. The restaurant has a distinctive interior of geometric wood panelling, bright yellow stools, utilitarian booth seating, wood panelled ceiling and concrete floor with a warehouse quality in its space, shape and box-like exterior. In contrast, Kimski’s brand identity, developed by New York graphic design studio Franklyn and informed by the mash-up of culture, is a full of illustrative flourish, colour and character. This runs across menus, coasters, business cards and t-shirts, and punctuates dark exterior as backlit signage.

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David Rowland by ico Design, United Kingdom

Opinion by Richard Baird.

Brand identity and mailers by London-based graphic design studio ico Design for photographer David Rowland

David Rowland is an award-winning and straight-talking London-based photographer who has been capturing images for leading brands and agencies for over two decades. With a desire to remind existing and potential clients of his expertise and technical know-how David worked with graphic design studio and client ico Design to develop a new brand identity and supporting collateral. This included, alongside a new logotype, business card, stationery, lookbook/mailer design and website.

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Meg’s Tailoring by Studio South, New Zealand

Opinion by Richard Baird.

Brand identity and postcards by Auckland-based Studio South for New Zealand tailoring service Meg's

Meg’s is a tailoring service, established by Megan Kenny, that began as a single store on Garfield Street in 1995. Meg’s now has two locations in Auckland, New Zealand, provides a broad range of services; from hems to full garment design, and works on large projects with high-end designers and labels such as Hugo Boss, Prada and Gucci, and on smaller jobs from High Street drop-ins.

Megan Kenny has worked in Sydney and London, has decades of experience in dressmaking, fashion and interior design, and has built a team of tailors, seamstresses, designers and machinists, many of whom she has trained herself. Megan and her team are passionate and respectful and pride themselves on their attention to detail and customer care.

With the intention of better communicating the team’s ongoing ambition to deliver quality work and exceptional service, Megan worked with Auckland-based Studio South to evolve Meg’s brand identity and re-introduce it to the market in a fresh and contemporary way. This was achieved through universal motif and colour palette, the materiality of uncoated papers and glossy finishes, and a modern restraint. Alongside digital presence and art direction, Studio South also provided Meg’s Tailoring with a variety of printed assets, these included branded t-shirts and carrier bags, signage, decals and business cards.

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