Design studio Two Times Elliott have just published their recent brand identity work for Odmé, a Paris fashion brand that creates handcrafted, elegant and timeless accessories with understated and urban sensibilities.
The studio’s solution—which includes a logo, logotype, website and collateral—plays very well to the luxury and crafted conventions of the industry and the urban qualities of the brand through the expense of what looks like a black foil letterpress business card, the responsivity of a website that mixes street photography with decay and graffiti, plenty of space and a bold secondary serif, and the restraint and perceived exclusivity of a blind deboss leather tag.
“41 Birmingham is a boutique apartment development in Alexandria, a suburb undergoing a renaissance in the south of Sydney. What began as the manufacturing centre of the colony of New South Wales is being transformed into a thriving hub of Sydney’s clever, artisan economy.” Surry Hills based graphic design studio Garbett, formerly Naughtyfish, were “engaged to create the marketing campaign which comprised of the visual identity, brochure, website, print & digital advertising, art direction, styling and together with SJB architects, the design of the display suite.”
Checklist is a Mexican event planning business that specialises in ‘milestone occasions’ such as birthdays, anniversaries and graduations as well as corporate events. Checklist caters ‘exclusively for their client’s unique needs’ and can also provide options that are environmentally friendly. Design agency Anagrama recently devised an ‘institutional’ visual identity solution for Checklist that mixes the age and authority of a heraldic shield, the premium aesthetic of a gold foil print finish, the playful craft qualities of pastel coloured papers and the utility of a slab-serif typeface.