Mattias Jersild designed by BVD
Posted: Filed under: Logo Reviews, Publishing | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding News, Business Card Design, Design Opinion, Designed by BVD, From Scandinavia, Graphic Design, Logo Design & Branding Blog, Logo Designs, Logo Opinion, Logos, Logotypes, Monochromatic Brand Identities, Serif Logotypes, Swedish Design, The Best Brand Identities of 2013, The Best Logo Designs of 2013, Typography, Visual Identity Design Blog Comments Off on Mattias Jersild designed by BVDOf all BVD’s recent projects, which includes their packaging for 7-Eleven – a blog favourite this and last week -, it is their work for Swedish copywriter Mattias Jersild that really stood out for me. It is an incredibly simple but wonderfully laid out, spaced and restrained solution that introduces variety through an interesting mix of lowercase, sentence case and uppercase typography set out as paragraphs and footnotes using the Swedish typeface Indigo. A choice that, by drawing on classic 15th and 16th century literary references, digitally adapting these to fit contemporary printing techniques and giving ‘optimal legibility to ordinary type sizes’ – works well to convey a sense of timelessness, professionalism and academia.
There is an honesty and straightforwardness in the uncoated nature of the paper, the single black ink print treatment and the way the logo-type sits unassumingly within the body of the content – marked only by a change to and motion of an italic – which feels complementary rather than appearing overtly individual. The absence of iconic or superfluous detail clearly places language at the very heart of the identity with a modernistic design sophistication and although I cannot read Swedish I have no doubt that there is a personal relevance to every word.
Sweet Greek designed by Studio Brave
Posted: Filed under: Food and Drink, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Business Card Design, Design Reviews, Designed by Studio Brave, Designed in Melbourne, Food Logos and Packaging Design, From Australia, Graphic Design, Illustration, Ink Stamps, Logo Design & Branding Blog, Logo News, Logo Opinion, Logos, Logotypes, Monogram Design, Packaging Design, Packaging News, Sans-serif Logotypes, Stickers, The Best Brand Identities of 2013, The Best Logo Designs of 2013, Typography, Visual Identity Design Blog Comments Off on Sweet Greek designed by Studio BraveOpinion by Richard Baird.
Sweet Greek is a food store run by Kathy Tsaples, located in Melbourne’s Prahran Market, that sells classic sweets and authentic, freshly baked, ready-to-eat Greek cuisine. The store’s visual identity, created by Studio Brave and Elise Lampe, mixes the loose and personal qualities of a hand rendered logo-type and monogram with illustrations of meats, olives and laurel wreathes. Executed across a tactile, uncoated board with elements associated with craft such as string, stickers, the texture of a hand stamped print finish and a single, economical, cobalt blue—reminiscent of china dining sets and the Greek national flag—these elements convey a culinary honesty representative of authentic products made from simple, local and good quality ingredients.