Talous is a ’boutique’ financial consulting and investment banking firm founded in 2011 and based in San Pedro Garza García, México. Talous’s new visual identity, developed by multidisciplinary design studio Anagrama with a brief to communicate trust and sophistication – contrasts the heavy weight, serifs and flourishes of a logo-type solution that appropriates the trust I associate with traditional, long-running, European broadsheet newspapers against the fine detail of guilloché pattern work. A distinctive and recognisable reference that conveys finance and security under a unique and difficult to reproduce concept. Its shine and bright iridescent colour is suitably enhanced by the contemporary use of ample white space across the collaterals, confidently choosing to distill brand values into just two key assets and a print finish.
Last week Glasgow-based design agency Graphical House launched their new website which included some more shots of their branding work for MYB Textiles, a lace manufacturer located in Newmilns, Ayrshire that has a history dating back to the 1920’s. Based around a reinterpretation of the company’s monogram, new art direction and simple, tactile, material choices, Graphical House created a visual identity solution that draws on the heritage of the factory and gives it a contemporary polish and humanistic dimensionality.
Design studio Artentiko has recently published images of their latest visual identity and packaging project for Hya-Joint, a medical product formulated from hyaluronic acid to treat the result of long-term wear and tear to the joints also know as osteoarthritis. Artentiko’s solution infuses a familiar, clinical neutrality and utility of ample white space and sans-serif typography with the soothing qualities of a cool colour palette, soft form and a raised gel-like print finish.