Bedroc designed by Perky Bros
Posted: Filed under: Fonts in Use, Logo Reviews, Technology | Tags: American Design, Brand Identity Reviews, Branding, Branding News, Business Card Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Perky Bros, Die Cut Design Detail, Embossed Business Cards, Fonts in Use: Founders Grotesk, Graphic Design, Logo Design & Branding Blog, Logo Designs, Logo News, Logomarks, Logos, Logotypes, Monogram Design, Sans-serif Logotypes, The Best Brand Identities of 2013, The Best Logo Designs of 2013, Type Foundry: Klim Type Foundry, Typography, Visual Identity Design Blog Comments Off on Bedroc designed by Perky BrosOpinion by Richard Baird.
Bedroc is a Tennessee-based consultancy firm that takes complex business issues and simplifies them with technology to reduce risk, optimise efficiency and creating revenue for its clients (ROC). The firm’s visual identity, created by multidisciplinary design agency Perky Bros, avoids the conventions of the industry and instead favours a direction that draws an analogy between bedrock and technology—the physical stability, sub-surface and base nature of bedrock and the in-depth and founding technological principles and practices of the business—through a logotype and collateral combination that has a layered and earthy quality.