Dadadum is a Swiss contemporary furniture brand created out of respect for and in homage to the functionality, technical expertise and minimalism associated with Swiss design, and that strives to bring out the beauty of each raw material. The brand draws on the ‘talents of local designers who have made an international name for themselves and whose specifications are to re-establish the notion of Gute Forme as espoused by Max Bill’. Developed by design studio and co-founder Demian Conrad Design, Dadadum’s new brand identity uses Swiss sans-serif typography and a grid based approach that plays with letter space to convey the core values of modularity, playfulness and origin.
Kid O is a modern American toy company that creates products that engage and stimulate children through a rich variety of shapes, colours, and sizes. Designed by Studio Lin, Kid O’s new packaging treatment — which included over 50 boxes — takes the vivid colours of the industry, reduces these down to four, contains them within geometric boundaries and pairs them with a generous use of white and panels of brown, in a way that draws distinction from convention. Alongside good consistent product photography, the bold fill and light line weight of the illustrations, playful yet restrained logotype, a single consistent typographical approach and simple structural choices the solution delivers a brightness and a contemporary moderation that draws out the products, their age group and quality, and resonates with their elemental forms and colours.
The Confidante is a group of CEOs who draw on their extensive networks to provide business leaders with tailored executive coaching and mentoring services. Designed by Re: Sydney, The Confidante’s new brand identity effectively visualises the confidential and discretionary nature of their work and the executive level of their service through a simple negative space keyhole logo that has been given visual and communicative breadth alongside ornate door handle photography, a contrast of bold sans-serif and fine serif typography, and the perceived high quality of dark paper and a copper foil print finish.