Fort Standard is a New York based industrial design studio using long-lasting natural materials and traditional production methods in an innovative way to produce products, lighting and furniture with a simplicity, high functionality and an attention to detail. As the studio explain online, their ability to act as both designers and manufacturers not only informs their process, but yields smarter products that exemplify an understanding of materials and the balance between form and function. Built around a custom logotype, geometric logo, contrasting type and a multi-pass screen printed business card and letterhead, Fort Standard’s new brand identity, created by Studio Lin, manages to distill and reflect their philosophy through shape, material and process with few assets.
KVGD is a Glasgow based graphic design studio run by Kerr Vernon that works within the fields of brand identity design and print, has a ‘be nice, do good work’ philosophy, and a reputation for producing engaging, thoughtful and crafted projects. The studio’s client base is diverse, local and national, and includes businesses such as gallery, event and creative workspace The Whisky Bond, eco-friendly goods co-op Greencity Wholefoods and the restaurant Ox and Finch. KVGD recently implemented a new visual identity treatment which included logo, duplex business cards, promotional booklets and website that, through brightly coloured papers, type from New Zealand foundry Klim, letterpress print finish and open stitched detail, draws out the crafted nature of the the studio’s work.
Men’s Biz is one of Australia’s leading online retailers of men’s grooming products. Following eight years of growth Men’s Biz decided to move into the world of high street retailing by opening their first physical store in Melbourne’s Royal Arcade. To coincide with this new venture Men’s Biz approached Melbourne based studio ThoughtAssembly to develop a new visual identity. This process went on to include a new logotype, letterpress stationery set, packaging, signage and soon to launch website.