BPO


Miinus designed by Bond

Logotype and business cards designed by Bond for Puustilli's new reductionist kitchen Miinus

Miinus is kitchen created by Finnish furniture manufacture Puustelli. As the name suggests, Miinus was developed around the philosophy of reduction, the process of removing superfluous elements to leave only the minimum, most functional aspects intact. Helsinki based design studio Bond where commissioned by Puustelli to develop a brand identity for the kitchen that would extend across stationery, print, retail and exhibition spaces. By utilising uncoated and unbleached materials, an ink economy, a bold fact based typographic and iconographic approach alongside a more personal hand written script and photography, Bond’s solution effectively conveys the themes of robustness, lifestyle, high quality, natural material use and functionality with a communicative precision.

See more work by Bond here.

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Los Italianos designed by Huaman

Logo designed by Huaman for Barcelona based traditional Italian food producer and retailer Los Italianos

Los Italianos is a traditional Italian food producer and retailer with three locations across Barcelona but with its roots in the Piemonte region of Italy and a significant history that dates back to 1939. Los Italianos recently commissioned Spanish design studio Huaman to develop a new brand identity that would better position them within the gourmet category, introduce an elegance and modernity whilst retaining a sense of heritage. This was achieved through the simple leveraging of familiar, high quality and traditional design cues of a script, shield and foil, and fusing these with the contemporary distinction of bold geometric shapes informed by the diversity of Italian pastas. These were applied to business cards, packaging and signage.

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