BPO


Redscout by Franklyn, United States

Opinion by Richard Baird.

Illustrative business cards designed by Franklyn for international strategy, design and innovation agency Redscout

Redscout is an international strategy, design and innovation agency with 55+ employees and offices in both the US and the UK. It is dedicated to what it describes as creating new prosperous futures for ambitious businesses through brand positioning and portfolio architecture, providing identity, product and packaging design services, and offering consumer, cultural and category insight. Redscout recently worked with design studio Franklyn to help develop its own public image—moving it away from a behind-the-scenes business to business company— with a new visual identity treatment that included extensive illustration, logotype, business card and stationery design.

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Laji Hair & Make designed by UMA

Opinion by Richard Baird.

Laji Hair & Make logotype and pastel paper business cards designed by UMA

Laji is a hair and make-up studio located in the city of Osaka, Japan, with a distinctive interior design developed by dot architects. It features chipboard dividers and mirror frames, pegboard panels, strip lighting, exposed concrete ceilings, brick walls and utilities, concrete cast with wood surface texture, red stained floors as well as custom furniture created by Ryohei Yoshiyuki. It is a combination that makes the space appear more like an urban art studio or on-trend coffee shop rather than anything you might traditionally associate with a make-up and hairstyling space which, when considered alongside the studio’s identity, designed by UMA, is very likely the point. The project included logotype, business cards, discount certificates and postcards.

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