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Kate Wallich by Shore, United States

Opinion by Richard Baird.

Custom Franklin Gothic logotype and business card for director and choreographer Kate Wallich designed by Shore

Kate Wallich is an American award-winning choreographer, dancer and director whose work has been commissioned and presented nationally and internationally by arts organisations such as On The Boards, The Frye Art Museum and Northwest Dance Project, amongst many others. Alongside Lavinia Vago, Kate Wallich is also founder of Seattle based contemporary dance company The YC, and teaches her own brand of movement classes from her studio in Seattle, Washington.

Kate’s personal brand identity, developed by graphic design studio Shore, and which included business cards and website, utilises bold custom typography as a way to explore the physicality of dance, establish a personal and distinctive tone of voice, and capture some of the unique aesthetic qualities that permeate all of Kate’s activities and ventures.

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Decontoured by Bunch, United Kingdom

Opinion by Richard Baird.

Blind embossed business cards designed by Bunch for Milan based fashion label Decontoured

Decontoured is a Milan based, by appointment only, fashion label that provides a bespoke service for redesigning existing garments. Its philosophy is firmly rooted in an aesthetic sustainability and value that transcends seasonal fashion trends, and acknowledges a shift in consumer behaviour from the mass-market towards conceptual products and personalised practices. The label’s approach is one of collaboration, craft, innovation and sustainability, and celebrates beauty in imperfection. These values are drawn together and conveyed throughout its new brand identity treatment designed by Bunch, using custom typography, garment detail, photography, material choice, print finish and contrast. The project also included labels, business cards, posters and website.

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Husler & Rose by Post, United Kingdom

Opinion by Richard Baird.

Visual identity and black block foil print for Husler & Rose designed by Post

Husler & Rose is an online boutique and occasional pop-up store that retails thoughtfully designed, carefully constructed and long-lasting furniture, homeware and lifestyle objects sourced from across the UK and Europe, professionally and sensitively restored by owner and furniture maker Ben Rowland.

Inspired by Herbert Bayer’s Bauhaus posters and the jazz record sleeves of Duke Ellington, London based graphic design studio Post created a new brand identity treatment for Husler & Rose that included logotype, postcards, business cards and promotional pieces. These capture the crafted and considerately designed nature of the store’s curated catalogue through the high quality finishes of white ink and black block foil, hand stamped detail, geometric patterns and a contrast of serif, script and sans-serif typography, across dyed papers and unbleached boards.

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