HEWN by Föda, United States

Opinion by Richard Baird.


HEWN is an American architectural woodworking shop, custom furniture fabrication and metalworking business with extensive facilities, a team of master-craftsmen, a national presence and local legacy. It also has a preference for native Texas and reclaimed woods.

HEWN worked with Austin based graphic design studio Föda to develop a new brand identity that would help ensure market share and longevity, and would lay the groundwork for future leadership transitions.

This began with strategy and naming, included logo and logotype design, and extended across signage, business cards, t-shirts and website, as well as van, garage door and hopper signage.

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FR-EE by Pentagram, United States

Opinion by Richard Baird.

Brand identity and stationery with fluorescent spot colour detail for architectural studio Fr-ee designed by Pentagram Natasha, United States

Fernando Romero Enterprise (FR-EE) is an architecture and design firm with offices in New York and Mexico City. The firm was founded by award-winning architect Fernando Romero, and is recognised internationally for their work on projects such as the new Mexico City International Airport and Museo Soumaya. FR-EE worked with Pentagram partner Natasha Jen, plus team, to help them capture and convey their innovative and pioneering spirit and democratic approach, through a new brand identity system. This went on to include business cards, stationery, brochure and web design.

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Globetouch by Bunch, United Kingdom

Opinion by Richard Baird.

Brand identity and business cards for global mobile communications platform Globetouch by graphic designs studio Bunch

Globetouch is a UK communications business and platform owned by operators and providing a wide range of mobile devices with access to a global and cloud-based ecosystem through an extensive network of offices and data centres.

This extensive network and global reach is expressed throughout Globetouch’s brand identity, created by Bunch, using a modern pared-down colour palette inspired by migratory birds, a G that matches the tilt of the earth, patterns that draw on binary code, and a photographic library that touches upon exploration, travel and data.

These assets connect a variety of print and digital communications including, but certainly not limited to, brand guidelines, business cards, stationery, brochures, packaging and website.

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