Opinion by Maisie Benson.
G . F Smith is an independent British paper merchant with a heritage dating back to 1885 and a loyal staff, some of whom have provided over 20 years of loyal service. Made Thought, the design studio behind the visual identity for G . F Smith’s distinctive Colorplan range, were recently commissioned to develop a new brand identity for the company that would better reflect the legacy, stature and future ambitions of the company. This included a new logo and logotype, sample and heritage booklets, stationery, pin badges and website.
Today’s review was written by Maisie Benson, a final year graphic design student studying at Falmouth university. Maisie has secured placements at renowned studios jkr, Smith & Milton and B&B Studio, and has a keen interest in brand identity and packaging design.
Opinion by Richard Baird.
Collective is a contemporary visual arts organisation founded in 1984 to help new and emerging artists exhibit their work in Scotland’s capital city Edinburgh. The organisation delivers a diverse programme of new exhibitions and commissions, and is described as being “fundamental to the cultural vitality of the country”. Following a move to The City Observatory, Glasgow based design studio Graphical House worked with Collective to develop a new brand identity that would challenge the ‘white space’ gallery convention and give them a contemporary voice within Edinburgh.
Molly Watson aids business leaders in the development and deployment of communication strategies that ‘accelerate and enrich the delivery of their goals’. Molly recently commissioned London-based design agency Studio Blackburn to help articulate this business proposition and to stand out through the creation of a new brand identity that included a logotype, yet-to-launch website, stationery, business cards, templates and CV design.