Words by Richard Baird
Queremos Sonreír – Activar la Cultura Local (We want to smile – Activating local culture) brings together the voices of a variety of cultural agents–from citizen collectives and activists to artists and managers of cultural programmes–who are generating actions that intend to stimulate local culture, empower citizens, develop learning processes and further critical thinking. Through these voices the book explores questions around citizen participation and cultural practices, cultural activation and alternative ways of developing and accessing cultural capital.
The book is the result of a long research process led by Trànsit Projectes, who partnered with Mucho on the design of the project’s material form. Mucho worked on concept, design, and art direction with the the themes of cultural participation and visibility as central themes.Tthese manifest themselves by way of a striking use of colour and type, and book jacket that folds out and channels the provocative visual language of protest banners with the exclamation, queremos sonreír, or we want to smile.
Opinion by Richard Baird
North Star Film Alliance (NSFA) is a joint venture between Estonia, Latvia and Finland. The Alliance intends to develop and promote themselves as one filmmaking region to international film and TV productions. It is a competitive marketplace, with other countries provide low tax rates and incentives to film big-budget spectacles on their stages using local crews. Together, the three countries offer a diverse and unspoilt nature, architectural diversity, political stability, cost effective production and infrastructure, as well as international travel hubs and the best drone pilots for arial footage. Design studio Bond recognised that the challenge lay, not only in developing an immediate and striking visual identity, but to establish a framework, codified in a new brand guidelines document, that could support and collectively raise the profiles of multiple cross-border partners in the Alliance.
Opinion by Richard Baird
AIR Studios was founded in 1965 by Beatles producer Sir George Martin. It is located in London’s Lyndhurst Hall, a former church with one of the largest recording rooms in the world and a live space capable of holding a full symphony orchestra. Since its opening, it has hosted a plethora of world-class talent. These have included Sir Paul McCartney, Adele, The Rolling Stones, Elton John and Lou Reed, amongst many many others. It has also been the studio in which Oscar-winning scores such as Atonement and Grand Budapest Hotel have been recorded. London-based design studio Spin were commissioned to develop a new graphic identity for the studio that would pay homage to its rich heritage, bring to the fore the talent it attracts and Air’s future ambitions. This culminated in the creation of a dynamic symbol of orbital paths and undulating waves, a modern colour palette of neutrals and bright colour, black and white photography and the use of motion on screen