BPO


The Washington Post Magazine by Snask, Sweden

Opinion by Richard Baird.

Graphic design by Snask for The Washington Post Magazine's The Favourites List

Following an extensive studio search The Washington Post, one of America’s most widely circulated newspapers, commissioned Stockholm based graphic design studio Snask to illustrate The Favorite’s Issue with a fun and tactile idea that would unite, amongst others, topics such as food and drink, music, art and the outdoors. Snask’s concept is informed by the essence and characteristics of each topic, and individually visualised through form, texture, colour, process and material variety. These are combined to create a rich cover, spread and set of single typographic panels bound by a physical crafted quality.

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UAL 2016–17 Campaign by Spy, United Kingdom

Opinion by Richard Baird.

Graphic design by Spy for the University of the Arts London

The University of the Arts London is Europe’s largest specialist arts and design university. It is made up of six colleges, each with its own unique character and programme, yet unified in their effort to deliver a high quality creative eduction. This united position is expressed through a visual identity system developed by Pentagram partner Domenic Lippa. Based around a robust, black and white typographic system, UAL’s visual identity affords each college the opportunity to experiment with its own approach to visual communication.

This month sees the launch of the UAL 2015 campaign, developed by London based graphic design studio Spy, for Camberwell, Chelsea and Wimbledon. Spy were commissioned to develop a vibrant, engaging brand campaign to launch in the summer that would drive student recruitment and brand awareness. The campaign included ads, posters, digital banners, brochures, prospectus, e-flyers and way finding around each campus.

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FS Silas Launch Campaign by Believe In, United Kingdom

Opinion by Richard Baird.

Graphic design by Believe In for British type foundry Fontsmith

FS Silas is a new sans-serif and slab-serif font family from British type foundry Fontsmith, each available in five weights and an italic. The family is described as having a squareness of rounded forms with dynamically angles terminals and slabs capable of offering contemporary brands the opportunity to employ different voices with one typographic system.

Fontsmith worked with graphic design studio Believe In to develop a name and launch campaign. This included type specimen, social media strategy and a number of short videos created in collaboration with The Space Between. These digital and print artefacts were united by the title FS Silas – The Enigmatic Type, and a concept that draws its inspiration from the dossiers and secret files of espionage, as well as type specimens of the 50’s and 60’s.

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