BPO


Frameline 40 by Mucho, United States

Opinion by Richard Baird.

Brand identity and stationery by Mucho for San Francisco based LGBT film festival and nonprofit arts organisation Frameline.

Frameline is a San Francisco-based nonprofit arts organisation and LGBTQ film festival that intends to change the world through the power of gay cinema, and to connect filmmakers with audiences locally and internationally. Graphic design studio Mucho worked with Frameline on its brand identity and campaign for its 40th LGBTQ film festival, delivering a system based around a framing device, a bright and diverse colour palette and contemporary sans-serif typography. This links membership cards, stationery, business cards and tote bags, as well as campaign material such as invitations and posters. This post was updated June 2017 with images of Framline 41 campaign material, also designed by Mucho.

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Ragnar Hartvig by Commando Group, Norway

Opinion by Richard Baird.

Brand identity and print for Norwegian photographer Ragnar Hartvig by Commando Group, Oslo

Ragnar Hartvig is a renowned Norwegian photographer with over 20 years experience and a strong network of collaborators. Clients have included leading furniture manufacturers, magazines and books, as well as interior and product designers. Ragnar Hartvig worked with Oslo based graphic design studio Commando Group to develop a new brand identity that would convey some of his personality, skillset and experience and link a variety of assets. These included flyers, business cards, stationery and website.

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Eero Aarnio by Bond, Finland

Opinion by Richard Baird.

Eero Aarnio Originals logo designed by Bond, Finland

Eero Aarnio is a Finnish designer and one of the great innovators of modern furniture design. He is perhaps best know for his Ball, Bubble and Puppy toy, and his pioneering use of plastics and fibreglass during the 60’s. 2016 saw the release of a book that celebrates much of Eero Aarnio’s work, selected from a portfolio that spans several decades, and also includes insight into his life. Scandinavian graphic design studio Bond were responsible for design, and delivered a bright, playful, typographical expression that shares a lot in common with the life and work of Eero Aarnio. Bond followed this up later in 2016 with a new logo for Eero Aarnio Originals, the manufacturer of Aarnio’s original designs.

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