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LeMise by DIA, United States

Opinion by Richard Baird.

Brand identity and pastel coloured paper and coper block foil business cards for Brooklyn based art and design advisory business LeMise by DIA

LeMise is a Brooklyn based art and design advisory business, established by Andi Potamkin, described as being guided by the concept of mise­-en­-scene. LeMise considers the environment as a whole and works with its clients to bring together works of art and design, drawn from a vast network of designers and artists, to enhance space.

New York graphic design studio DIA worked with Andi to develop a visual identity for LeMise. This embodies Andi’s personality and eclectic taste, and expressed through characterful type, a warm and current colour palette of pastels and copper, a monogram and framing device across business cards, stationery and website.

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Art Museum by Underline Studio, Canada

Opinion by Richard Baird.

Branding for Art Museum by Underline Studio

Art Museum unites the Justina M. Barnicke Gallery and the University of Toronto Art Centre as one new institution dedicated to exhibition and education. It is one of the largest gallery spaces for the visual arts in Toronto and is housed within an iconic gothic-style building.

The museum worked with Canadian graphic design studio Underline to develop a new visual identity system that would emphasise its placement within the city, and engage both the university community and the Toronto public. This links, through type, layout and multi-colour, a variety of print communications that included brochures, programs, posters, signage and website.

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Playground by Character, United States

Opinion by Richard Baird.

Brand identity and bright red business cards with white foil detail for venture fund and start-up studio Playground by Character

Playground is an American venture fund and start-up studio that takes a hands-on approach to mentoring the next generation of entrepreneurs. It was established with the intention of removing typical operational burdens associated with product development, drawing on the first-hand experiences of its four founders, freeing entrepreneurs to focus on what makes their idea great. Playground not only funds new ventures but offers time, expertise and a space designed to foster creativity and to help ideas flourish, with both machine shops and labs furnished with the latest technologies.

Drawing on the name and the company’s belief that play is integral to the process of new product development, alongside expertise, and with a desire to avoid the visual conventions of the venture capital industry, San Francisco based studio Character developed a brand identity for Playground that mixes the conviviality of a bright red colour palette with contemporary type choices, high-quality materials and print finishes, and plenty of motion online.

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