Stevenson Systems by Socio Design, United Kingdom
Posted: September 15, 2016 Filed under: Architecture and The Built Environment, Fonts in Use, Graphic Design Reviews, Logo Reviews | Tags: Animated Logos, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Business Card Design, Colorplan Papers and Boards, Coloured Paper, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Socio Design, Foil Blocking, Folder Design, Fonts in Use: Maison, From the United Kingdom, G.F Smith Papers & Boards, Graphic Design, Graphic Design Blog, Letterhead Design, Logo Design & Branding Blog, Logotypes, Serif Logotypes, Stationery Design, The Best Brand Identities of 2016, The Best Business Cards of 2016, The Best Graphic Design Work of 2016, The Very Best of 2016, Type Foundry: Milieu Grotesque, Typography, Uncoated Papers & Cards, Website Design Comments Off on Stevenson Systems by Socio Design, United KingdomOpinion by Richard Baird.
Stevenson Systems is an American business that specialises in ‘space accounting’, an industry that measures architectural spaces using a variety of laser scanning and measuring devices, goes on to classify areas within larger spaces and produces reports and offers consultation on how to draw the most value from these.
Stevenson Systems pride themselves on their ability to add value, rather than just delivering data, and providing their clients with an array of services that look at the complete lifecycle of a building, from purchase through development and finally to sale. The company is a leader in its field, a position it has held since its foundation in 1986, however, its brand identity fell short articulating this authority amongst a crowd of newer competitors.
London-based Socio Design recently worked with Stevenson Systems to develop a brand identity that would counter the perception that they just measured buildings and would communicate an authority. The studio was responsible for strategy, logo and iconography design, stationery, brand guidelines, art direction and website, both design and build. Underpinning this rebrand is a new mission statement “Discovering Hidden Value”.
Primary by DIA, United States
Posted: September 14, 2016 Filed under: Business, Banking, Law and Finance, Fonts in Use, Graphic Design Reviews, Logo Reviews | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Brochure Design, Business Card Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by DIA, Designed in New York, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Design Trends: Dynamic Brand Identities, Logo Design Trends: Dynamic Logos, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Sans-serif Typography, The Best Brand Identities of 2016, The Best Business Cards of 2016, The Best Graphic Design Work of 2016, The Very Best of 2016, Tote Bag Design, Type Foundry: Optimo, Typography Comments Off on Primary by DIA, United StatesOpinion by Richard Baird.
Primary is a new co-working space in New York that introduces health and wellness into the workplace. This can be seen in the approach to interior design; a mix of wood, contemporary soft furnishings and greenery, experienced in the fusion of office space, business events and relaxation classes, and expressed throughout Primary’s brand identity, created by graphic design studio DIA.
DIA were tasked with establishing a sophisticated and approachable system that would appeal to a health conscious and savvy entrepreneurial audience. This is achieved in the simplicity of form, both in type and mark, a generative component that adds a breadth of colour, and the way that this then reaches across lighting, signage, website, scheduling tool, social media, business cards and brochure.
London Design Biennale by Pentagram, United Kingdom
Posted: September 9, 2016 Filed under: Art and Design, Graphic Design Reviews, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, British Design, Brochure Design, Business Card Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Pentagram, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Design Trends: Flexible Logos, Logo Designs, Logo Opinion, Logotypes, Modernist Brand Identities, Sans-serif Typography, Spot Colours, The Best Brand Identities of 2016, The Best Business Cards of 2016, The Best Graphic Design Work of 2016, Typography, Uncoated Papers & Cards, Wordmark Design Comments Off on London Design Biennale by Pentagram, United KingdomOpinion by Richard Baird.
London Design Biennale is the world’s first purely design-focused biennale from the team behind London Design Festival. It will take place between the 7th and 21st of September at Somerset House. The theme of this year’s event, Utopia by Design, will include entries from 37 countries. These intend to interrogate the history of the utopian idea, engage with some of the issues faced by humanity and suggest possible design-led solutions, all in honour of the 500th Anniversary of Sir Thomas More’s political philosophy classic Utopia. Entries will be judged by The London Design Biennale International Advisory Committee and Jury, composed of leading creative design experts worldwide.
London Design Biennale features an impactful and thoughtful brand identity designed by Pentagram partner Domenic Lippa and team, informed by his decade-long relationship with the London Design Festival. This included wordmark, printed collateral and signage based around an expanding and contracting visual device, a bright orange ink and strong typographical contrast.
