We Are Tonic, formerly McDonnell Haynes, is a Toronto based advertising agency with an ‘innovative approach to solving business problems by harnessing the brainpower of an “idea collective”’. Independent design agency Blok were commissioned to develop We Are Tonic’s visual identity, following the name change, that would reflect the company’s repositioning as a big agency alternative.
Established in 1996 The New Zealand Antarctic Research Institute is the body responsible for developing and managing New Zealand’s scientific research and conservation activities in Antarctica, Southern Ocean and Ross Sea region while also raising ‘public awareness of the international significance of the continent’. The institute’s new identity, which replaces an illustrative fern and penguin mark, was designed by Auckland-based Richards Partners (formerly BRR) and delivers a broader and more scientific sensibility through symbology, metaphor, simple geometry, monochromatic colour and a neutral typeface.
Buffalo Systems is a outdoor clothing brand established by mountaineer Hamish Hamilton that has, over its 30 year history, developed a reputation for creating ‘exceptionally effective and durable outdoor clothing’. Design agency The Consult was recently involved in fine tuning Buffalo System’s brand positioning, delivering a revised and much improved visual identity (alongside new photography) consistently executed across swing tags, campaign materials, point-of-sale and a new website.