Oklahoma City based design studio Ghost have recently completed the visual identity for the The Wedding Belle, the ‘elegant and timeless’ wedding planning business of Robyn Martin. Designed to represent the modern bride, communicate style, confidence and expertise, Ghost created a solution that would match the caliber of Robyn’s craft by taking the elements of the existing mark, honour the original typeface and introduce a pastel colour palette and a gold foil detailing to achieve a “softness, warmth and a touch of formality.”
Design studio Two Times Elliott have just published their recent brand identity work for Odmé, a Paris fashion brand that creates handcrafted, elegant and timeless accessories with understated and urban sensibilities.
The studio’s solution—which includes a logo, logotype, website and collateral—plays very well to the luxury and crafted conventions of the industry and the urban qualities of the brand through the expense of what looks like a black foil letterpress business card, the responsivity of a website that mixes street photography with decay and graffiti, plenty of space and a bold secondary serif, and the restraint and perceived exclusivity of a blind deboss leather tag.
“41 Birmingham is a boutique apartment development in Alexandria, a suburb undergoing a renaissance in the south of Sydney. What began as the manufacturing centre of the colony of New South Wales is being transformed into a thriving hub of Sydney’s clever, artisan economy.” Surry Hills based graphic design studio Garbett, formerly Naughtyfish, were “engaged to create the marketing campaign which comprised of the visual identity, brochure, website, print & digital advertising, art direction, styling and together with SJB architects, the design of the display suite.”