Insiders is the membership program of Sydney Opera House launched to nurture customer loyalty, increase market share and raise the frequency of attendance through priority booking, discounts, dress rehearsal ‘sneak peeks’ and invitations to meet staff and artists.
Multidisciplinary design agency Garbett, formerly Naughtyfish, were recently commissioned to ‘evolve’ the Insiders visual identity, positioning it as a retail product with greater focus on communicating the value proposition for members, to meet the changing focus of the Sydney Opera House program and represent the shifting perceptions around the brand. The project involved trademark design, posters, welcome pack, brochures, membership card, digital advertising and brand guidelines.
Following his recent promotion to official Mercedes driver for the DTM (Deutsche Tourenwagen Masters) and test driver for The F1 Mercedes team, Daniel Juncadella recently commissioned design agency Mucho to “improve his personal brand and the way he communicated with his growing fan base and the press”.
Opinion by Richard Baird.
Ryan Edy is a UK based, award-winning advertising and editorial photographer whose clients have included Vodafone, Wilkinson & Wetherell and Innov-8. Design studio Founded worked with Ryan Edy to develop a brand identity treatment that, based around a simple, familiar but communicative framing device, also went on to include both print and digital portfolio design.