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The Fableists designed by Freytag Anderson

Opinion by Richard Baird.

Logo and uncoated, unbleached stationery with fluorescent green ink print finish for children's fashion brand The Fableists designed by Freytag Anderson featured on BPO

The Fableists is a children’s clothing company that creates quality basics, predominantly unisex, designed to last with ‘punk rock flair’ and utilitarian, vintage clothing and work wear influence. Their products are underpinned by a sustainable brand philosophy that pays and treats their suppliers fairly, considers its impact on the environment and aims to educate buyers on the complete life cycle of their collections.

Design agency Freytag Anderson developed a new brand identity for the Fabelists which extended to business cards, tags and stationery. This draws together and communicates the brand’s flair, the clothing’s utility and the reduced environmental impact of production through a simple and precise communicative combination of a bright contemporary fluorescent green and the energy of a lightning F motif, the consistency, efficiency and reliability of an uppercase sans-serif, the textures and mixed tones of three different unbleached, uncoated material choices, and the economy of single and two ink print production.

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Partick Dental designed by Freytag Anderson

Logo and stationery with coloured paper and grey board detail designed by Freytag Anderson for Partick Dental featured on BP&O

Design studio Freytag Anderson were recently commissioned by Glasgow based Partick Dental to create a “fresh and vibrant visual identity” for their local practices. The studio saw the opportunity to create a clear concept that would avoid the “usual clichés associated with the industry” and have an inclusivity that would strike a solid balance between minimal, contemporary, inviting and established, through a communicative combination of mark, type and material choice.

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Meteorologisk Institutt by Neue, Norway

Logo and print with UV varnish detail designed by Neue for the Norwegian Meteorological Institute - Meteorologisk Institutt

Meteorologisk Institutt provides meteorological data to Norway’s military, civil services and the general public with the intention of safe guarding life, property and the environment. Design agency Neue developed a new visual identity solution for the institute that mixes geometric shapes, material and print choices and the humanistic and environmental detail of photography to achieve communicative and aesthetic contrast and capture the data drawn from the harsh Nordic weather and the impact its gathering has on the people of the country.

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