BPO


Melba at The Savoy by Pentagram, United Kingdom

Opinion by Richard Baird.

Visual identity and copper foiled pâtisserie packaging designed by Pentagram for London patisserie and cafe Melba at The Savoy

Melba is a pâtisserie and cafe, located on the corner of The Strand and Savoy Place in London’s North Bank, and is one of nine places to eat and drink at The Savoy hotel. The patisserie is described as offering a glimpse into the exclusive and luxury world of The Savoy, and is the first time that the hotel, accessed via private road, will have a presence on the high street. Melba features a distinctive interior of black and white tiles, white marble alongside dark stained woods, cornicing, a curved glass counter and gold chandelier. It also features a distinctive visual identity treatment developed by UK based Pentagram partner John Rushworth.

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O designed by Folch, Spain

Opinion by Richard Baird.

Visual identity by Folch for Barcelona based visual communications business O

O is a Barcelona based studio made up of, and representing, a collective of uniquely talented illustrators, photographers, directors and producers creating visual and editorial content. The studio supports the singularity of each artist by avoiding a homogeneous style and granting each a production capacity that does not make a distinction between personal projects and commercial jobs. While providing insight into each of these, O’s website also functions as a regularly updated platform for debate and enquiry into the communications industry.

Director Luis Cerveró worked with Spanish graphic design studio Folch to develop a visual identity system for O. Based around spray-painted graphic device, responsive grid-based layouts and Monotype’s Neue Haas Unica across digital and print environments, Folch’s approach establishes an adaptable framework from which to bring together changeable and diverse content online and also extends to business cards and stationery.

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From Babies With Love by Paul Belford Ltd, United Kingdom

Opinion by Richard Baird.

Visual identity and illustration designed by Paul Belford Ltd. for organic baby clothing business From Babies With Love

From Babies With Love is an organisation that sells organic baby clothes, blankets and accessories, as well as a range of greetings cards online. The money raised from the sale of these goes to SOS Children’s Villages, a scheme that supports babies who have lost parents to war, famine, disease or poverty, by placing them with families and within communities that are safe and stable.

London based Paul Belford Ltd. worked with From Babies With Love to develop a brand identity treatment that, through a simple postmark device and a series of animal collages created from recycled postal materials, finds a way to bridge online shopping and the aid sent abroad, and draws a playful and distinctive character from utility. This runs across envelopes, business cards, tags and website. This post was updated June 2016 and October 2017 with new images.

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