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Fundació Joan Miró 40th Anniversary by Mucho, Spain

Opinion by Richard Baird.

Branding and posters for Fundació Miró's 40th Anniversary by graphic design studio Mucho

Fundació Joan Miró is a cultural centre located on Barcelona’s Montjuïc hill. It was opened in 1975 as a place to encourage young artists to experiment with and exhibit contemporary art, and would allow the general public better access to new work of the time, which it continues to do today.

Fundació Joan Miró has a distinctive exterior structure of modular geometric prefabricated surfaces, extrusions, recesses and voids designed by Josep Lluis Sert. Although imposing in form it has at its heart a natural path that guides visitors through its spaces.

Graphic design studio Mucho worked with Anna Noëlle to develop an identity and campaign material that would help celebrate 40 years of Fundació Joan Miró. Drawing on the building’s structure, its cultural agenda and history, whilst also acknowledging its permanent brand identity through contrast, Mucho created a system based around a bold number set, picking out key dates within the history of the building, and derives visual impact through a juxtaposition of austerity and moments of celebratory expression. This extends across business cards, packaging, event invitations, banners, badges and posters.

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Reel by Richards Partners, New Zealand

Opinion by Richard Baird.

Branding for Auckland based Reel designed by Richards Partners

Reel, formerly Reel Good, is a digital production company telling memorable stories and crafting digital experiences from its offices in Auckland, New Zealand. It has positioned itself at the intersection between new technologies and established filming techniques, and delivers both creative and distribution services. These include providing direction, production, post-production, animation and music to clients such as New Zealand Air, Casio, Warner Music and Vodafone, amongst others. To coincide with the name change graphic design studio Richards Partners were commissioned by Reel to create a new brand identity treatment, which extended across business cards, posters, brochure and responsive website, that would help move it from start-up to respected production house.

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Bibelot by A Friend Of Mine, Australia

Opinion by Richard Baird.

Package design and branding for Bibelot designed by A Friend Of Mine

Bibelot is a luxury European-inspired dessert boutique in Melbourne with a coffee bar, chocolate shop, high tea salon, gelaterie and artisinal patisserie. It features an interior of long marble counters, a light spotted stone floor, spot lighting, cornicing, black and white walls, as well as bronze and tiled detailing.

Informed by the sense of place and the permanence that underpins Bibelot’s concept, reflected in its classic interior flourishes, graphic design studio A Friend Of Mine developed a brand identity that links interior, signage and packaging, makes a connection with craft, through traditional monochromatic mosaics and a geometric sans-serif logotype, and draws out, using bright spot colour panels, the colourful detail, distinctive flavour and variety of its confectionery.

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