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The Best of BP&O — Logos of 2018

Selected by Richard Baird.

The Best Logo Designs of 2018

As brand identity programmes become increasingly more sophisticated, as sound, touch and smell become folded into this experience, communicative weight has eased off of the logo. This has seen the logo become increasingly marginalised and the logotype stylistically ubiquitous. However, the mobile screen and signage, the bookmark and the supergraphic, where these multi-sensory tools are unavailable, are spaces in which a smart logo can function, building an association, utilising memorability and developing an immediate recognition. Highlights in 2018 included Commission’s monogram for Rimowa, Nunchi by Bedow and Enter Arkitektur by Ragged Edge.

This post, the last of five—also check out Packaging of 2018Graphic Identities of 2018, Books and Magazines of 2018 and Studios of 2018, features techniques such as playful allusions, a sequential out-of-the-box quality, a smile in the mind moment, and an adaptive and invitational container for custom type and different languages. These draw a visual and communicative value from simple graphic gestures and used within both large and small-scale identity programmes and projects.

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The Best of BP&O — Studios of 2018

Selected by Richard Baird.

The Best of BP&O — Studios of 2018

This year, there has been a wealth of studios, both established and emerging, producing intelligent and visually and materially compelling work. New to BP&O in 2018 was Studio Najbrt from the Czech Republic and Studio Mut in Italy.

This post, the penultimate—also check out Packaging of 2018Graphic Identities of 2018 and Books and Magazines of 2018—is made up of studios that had four or more features on the site over the last year. Small single studios sat alongside those that are larger and have multiple offices. These all share a conceptual, graphic and material interest as well as a commitment to documenting and sharing projects.

Five studios stood out for the range and extent of their work, and their balance of concept, clear communicative intention and compelling aesthetic and material expressions, and have made it into BP&O’s Best of Series. These are some of BP&O’s favourites, listed in no particular order.

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The Best of BP&O — Graphic Identities of 2018

Selected by Richard Baird.

2018 was a great year for graphic identity design. Highlights included Collins’ bold and evocative work for technology festival PopTech, the cheerful riso-printed approach taken by Spy for Hackney Forest School, and Fabio Ongarato Design’s work for 85 Spring Street. There were, however, five projects that stood out, and have made it into BP&O’s Best Of Series. These typically balance a strong strategic approach and interesting concept with a compelling aesthetic and communicative intention. Between them appropriately play with photography, colour, texture, layout, form, type and print finish. These are BP&O’s favourites and are presented in no particular order.

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