Feldthusen is a Danish canned food brand created for both the home buyer and restaurant bulk buyers of Northern Europe. Design agency Mousegraphics developed a new brand identity and packaging solution for Feldthusen that while relying on market conventions of hand drawn typography, script logotype, organic photographic detail and plenty of white space, delivers a communicative simplicity and sense of quality.
Basket is a family run business located in the Serbian village of Golubinci who produce baked, additive and preservative free foods, made by hand from whole-wheat flour. Replacing a local but rudimentary aesthetic with a more commercial and communicative resolution of design conventions, Peter Gregson, working in collaboration with illustrator Marijana Rotthat, utilised contrasting type, plenty of white space, certifications front of pack and a loose illustrative style to neatly convey authentic regional hand craft and high quality in a contemporary way.
The Coal Pot is a range of natural soaps, creams and oils made from herbs and fruits grown in Dominica using traditional handmade methods. Italian design agency Port Clarendon were recently commissioned to develop a new visual identity, brand architecture and packaging solution for the range that would ‘articulate and clarify each of the line’s unique proposition in relation to the parent brand and to the competition’ and position these as more ‘up-market’.