Olaf Olive Oil designed by Anagrama
Posted: November 20, 2013 Filed under: Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, Business Card Design, Cold Pressed, Coloured Paper, Design For Print, Food Logos and Packaging Design, From Latin America, Mexican Design, Olive Oil Logo and Packaging Design, Packaging Design, Packaging News, Packaging Opinion, Script Logotypes, Stationery Design, The Best Packaging of 2013 Comments Off on Olaf Olive Oil designed by Anagrama 
Olaf is a Mexican cold-pressed extra-virgin olive oil produced by Olivarera Italo-Mexicana – a Mexican Italian collaboration – intended for healthy, home-cooked, family meals and makes up one-third of Olivarera ‘s olive oil range, which also includes Valentto and Olive Gold. Anagrama, the design agency behind Olaf’s new visual identity, print materials and packaging, describe their approach as taking “typical Italian visual clichés and simplifies and refreshes them.”
Be True Smoothies designed by Studio In
Posted: October 30, 2013 Filed under: Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, Bottle Packaging, Drinks Packaging, Foil Blocking, Food Logos and Packaging Design, Fruit Juice and Smoothie Packaging, Health Food Packaging, Packaging Design, Packaging Design Blog, Packaging News, Packaging Opinion, Russian Design, Script Logotypes, The Best Packaging of 2013 Comments Off on Be True Smoothies designed by Studio In 
Studio In have recently completed the rebranding and repackaging of Russian smoothie brand Be True. The new design solution rightfully drops the Innocent-esque sketch and similar bottle choice in favour of a coloured foil splash and crown logo executed across a textured paper and a plastic structural design with raised surface detail. This combination of paper, print and structure, a union typically seen in the spirit category where spend is higher, is fused with the established and communicative industry conventions of organic form, a well rendered script logotype, hand drawn illustrative detail, bright contemporary colour and energy – enhanced by plenty of white space – as well as a neat, playful, die cut tree element to effectively convey honesty, natural ingredients and premium quality with a more proprietary finish.
Fruitilyzer DIY Kit designed by Resort
Posted: October 25, 2013 Filed under: Packaging Reviews | Tags: Best Packaging Designs, Fluorescent Ink, Icon Design, Illustration, Packaging Design, Packaging Design Blog, Packaging News, Packaging Opinion, The Best Packaging of 2013 Comments Off on Fruitilyzer DIY Kit designed by Resort 
The Fruitilyzer is an ‘electronic-organic’ music making kit that utilises the electrical energy stored within fruit and vegetables to create an instrument. The kit was developed by Tim & Puma Mimi, a “quirky electro duo from Zurich and Tokyo” who have played live shows around the globe using an electrified cucumber.
Designed by Swiss studio Resort, the Fruitilyzer’s packaging unapologetically utilises the very obvious combination of bright fluorescent spot colour, digital and lightening inspired type and an amusing and well illustrated shocked cucumber illustration to reflect the oddity of the instrument and recognises its playful, creative but limited nature. The iconography adds a contemporary single line weight technicality to the reverse making the front, which could be perceived as perhaps a little retro-cheap, appear all the more considered and intentional.
