Olaf Olive Oil designed by Anagrama
Posted: Filed under: Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, Business Card Design, Cold Pressed, Coloured Paper, Design For Print, Food Logos and Packaging Design, From Latin America, Mexican Design, Olive Oil Logo and Packaging Design, Packaging Design, Packaging News, Packaging Opinion, Script Logotypes, Stationery Design, The Best Packaging of 2013 Comments Off on Olaf Olive Oil designed by AnagramaOlaf is a Mexican cold-pressed extra-virgin olive oil produced by Olivarera Italo-Mexicana – a Mexican Italian collaboration – intended for healthy, home-cooked, family meals and makes up one-third of Olivarera ‘s olive oil range, which also includes Valentto and Olive Gold. Anagrama, the design agency behind Olaf’s new visual identity, print materials and packaging, describe their approach as taking “typical Italian visual clichés and simplifies and refreshes them.”
Be True Smoothies designed by Studio In
Posted: Filed under: Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, Bottle Packaging, Drinks Packaging, Foil Blocking, Food Logos and Packaging Design, Fruit Juice and Smoothie Packaging, Health Food Packaging, Packaging Design, Packaging Design Blog, Packaging News, Packaging Opinion, Russian Design, Script Logotypes, The Best Packaging of 2013 Comments Off on Be True Smoothies designed by Studio InStudio In have recently completed the rebranding and repackaging of Russian smoothie brand Be True. The new design solution rightfully drops the Innocent-esque sketch and similar bottle choice in favour of a coloured foil splash and crown logo executed across a textured paper and a plastic structural design with raised surface detail. This combination of paper, print and structure, a union typically seen in the spirit category where spend is higher, is fused with the established and communicative industry conventions of organic form, a well rendered script logotype, hand drawn illustrative detail, bright contemporary colour and energy – enhanced by plenty of white space – as well as a neat, playful, die cut tree element to effectively convey honesty, natural ingredients and premium quality with a more proprietary finish.