Zealong is a brand of high quality, traditional Chinese, single origin oolong teas made from organically grown leaves, described as thicker and having more flavour, hand-picked by skilled Taiwanese technicians from an estate in the Waikato region of New Zealand. Zealong is the only tea brand certified to the highest ISO food safety standards and has the ability to trace each batch back to the day and location of its picking.
Winecast is a Dutch ‘online wine-tasting’, curation and delivery service that takes the likes, dislikes and habits of subscribers and provides them with a personalised and customisable collection of six wines that are then sent out each month.
Winecast’s brand identity, which consists of a logo-type, packaging, stationery and website solution developed by multidisciplinary design agency Anagrama, draws on the unbleached boards and papers of the postal service, the perforations and rippled edges of postage stamps, the efficiency of a sans-serif, and the contemporary on-trend sensibilities of a single line weight logo-mark and unites them as die cut stickers, stamps and screen prints across the uncoated surfaces of the wine boxes.
These utilitarian cues are intelligently juxtaposed alongside the detail and flourish of an old style serif logo-type to add a more conventional but clearly communicative sense of heritage and high quality to the wine’s mail-ordered convenience and its modern, algorithmic selection.
MidNight is an “innovative” range of cocktail boxes that intend to “revolutionize the way people create cocktails both in bars and at home”. Design studio Mucho were commissioned to develop packaging and brand identity for MidNight that would “retain the tradition and elegance of cocktail making” whilst reflecting the new method of storing and serving. Based on the geometric reinterpretation of the ‘M’ and the ‘N’ Mucho created a graphic system of triangles. This mixes classic fruit engravings with bright colour to generate a kaleidoscopic visual language that weaves together a sense of traditional craft and quality, and an exciting and modern cocktail making experience.