Stoats is a Scottish oats company that began life in 2005 as a converted American hot dog sales stand serving porridge at summer music festivals around the UK, and now has a range of packed, ready to eat retail products that include flavoured porridge and porridge bars.
Stoats recently commissioned Leeds-based independent design studio Robot Food, as part of a complete rebranding exercise, to develop a new packaging and responsive website solution as well as uniforms, trailers, vans and marketing material that would build on the Stoats story, add vibrancy and establish a more proprietary brand image.
Jealous Sweets is a gelatine and gluten-free confectionery range made with natural fruit juices and no artificial flavours or colours. Design agency B&B studio were recently commissioned to develop a new visual identity and packaging solution for the range that would focus more on its premium position and purity of ingredients. Developed under the theme of ‘covetable candy’ – “a concept that we visualised using a precious jewel icon and a characterful Magpie with an eye for something special”, B&B’s solution juxtaposes classic flourishes and plenty of unprinted space with bright contemporary colour and illustrative detail.
Popchips is a four flavour range of potato chips from Ping which have been popped—much like popcorn—rather than backed or fried to create a healthier snack. New Zealand-based Marx Design were responsible for developing a new mascot for Ping that could work across multiple products in the snack food category and a packaging solution for the Popchips brand that would “avoid the clichés of traditional chip packaging in order to achieve cut-through.”