StrangeLove Organic Energy Drink by Marx Design

Opinion by Richard Baird & Seth Rowden

Packaging featuring illustration by Randy Mora and designed by Marx Design for Australian soft drink brand StrangeLove

StrangeLove is an Australian energy drink creator with a four flavour range made up of Ginger Beer, Blood Orange & Chilli, Smoked Cola and Bitter Grapefruit. Although mass-produced, each variety has been crafted to taste homemade using high quality organic ingredients, and developed in response to other energy drink brands who have failed to live up to their premium positioning. Keen to avoid the visual tropes of the category and secure a witty, eye-catching and original look, Marx Design worked with StrangeLove to improve on the illustrative brand character established by their earlier bottles using simpler compositions, plenty of white space and sharp copywriting.

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Teahouse Exclusives by Peter Schmidt Group, Germany

Opinion by Richard Baird.

Tea packaging for Teahouse Exclusives designed by Peter Schmidt Group

Teahouse Exclusives is a German company with a portfolio of high-quality black, green, fruit, and herbal teas, a philosophy that revolves around sophistication, quality and modern lifestyle values, and describes itself online as being trend-conscious. Based around the concept of individuality and strong character, integrated brand consulting business Peter Schmidt Group worked with Teahouse Exclusives to develop a new packaging treatment for its everyday range. These feature original illustrative and custom typographic detail and a contrast of bronze metallic and fluorescent spot colours.

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