Bruce Juice by Marx Design, New Zealand
Posted: Filed under: Food and Drink, Logo Reviews, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Reviews, Branding Blog, Branding Reviews, Cold Pressed, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Marx, From New Zealand, Graphic Design, Graphic Design Blog, Hand Drawn Typography, Health Food Packaging, Illustration, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logotypes, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Raw Food Packaging, Sans-serif Logotypes, T-shirt Design, The Best Brand Identities of 2015, The Best Logo Designs of 2015, The Best Packaging of 2015, The Very Best of 2015, Typography, Uncoated Papers & Cards Comments Off on Bruce Juice by Marx Design, New ZealandOpinion by Richard Baird.
Bruce Juice is a 100% raw, cold pressed, fruit juice and plant milk brand new to the Australian market. It launched this year with five juice and vegetable blends, Red, Redder, Orange, Greener, Golden and Nutter, an almond milk, and a packaging and visual identity treatment by New Zealand based graphic design studio Marx Design.
Using a mix of illustration and texture, loose hand drawn logotype and custom typography, bright but natural colour and plenty of white space, and by balancing visual impact and communicative clarity, familiarity and originality, Marx Design helped Bruce Juice to realise their desire to establish a contemporary and playful brand personality that would also secure a strong health-focused market positioning.
Soap Co. by Paul Belford Ltd, United Kingdom
Posted: Filed under: Fitness, Health and Beauty, Fonts in Use, Logo Reviews, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Reviews, Branding Blog, Branding Reviews, Charity & Noneprofit Logos, Cosmetic Packaging, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Paul Belford Ltd, Emboss Detail, Fonts in Use: Founders Grotesk, From Europe, From the United Kingdom, Graphic Design, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Logotypes, Luxury Logos and Packaging Design, Minimal Design, Minimal Logos, Minimal Package Design, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Sans-serif Typography, The Best Brand Identities of 2015, The Best Logo Designs of 2015, The Best Packaging of 2015, The Very Best of BP&O, Type Foundry: Klim Type Foundry, Typography, Uncoated Papers & Cards Comments Off on Soap Co. by Paul Belford Ltd, United KingdomOpinion by Richard Baird.
Soap Co. is a UK based social enterprise, luxury soap manufacturer and brand, that provides employment to people who are blind, disabled or disadvantaged. These individuals make up 70% of their team. All profits go back into the business to create and fund further job opportunities.
Soap Co. recently launched a range of luxury handmade soaps, hand washes and hand lotions, available as Black Poppy & Wild Fig, Citrus, and White Tea varieties, that feature a new brand identity and packaging design treatment by London based Paul Belford Ltd. The launch of this range, and its new design, coincides with a move from the local to the national market.
O/O Brewing by Lundgren+Lindqvist, Sweden
Posted: Filed under: Art and Design, Fonts in Use, Food and Drink, Packaging Reviews | Tags: Alcohol Packaging, Best Packaging Designs, Brand Identity Reviews, Branding Blog, Branding Reviews, Craft Beer Logos, Craft Beer Packaging, Craft Brewery Logos, Craft Brewery Packaging, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Lundgren+Lindqvist, Designed in Gothenburg, From Europe, From Scandinavia, Graphic Design, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Microbrewery, Minimal Design, Monolinear Typography, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Typography, Spot Colours, Swedish Design, The Best Packaging of 2015, The Very Best of BP&O, Typography, Uncoated Papers & Cards Comments Off on O/O Brewing by Lundgren+Lindqvist, SwedenOpinion by Richard Baird.
O/O Brewing is a high-end craft brewery, set up in 2011 by Olle Andersson & Olof Andersson, with premises in the Swedish city of Gothenburg. O/O worked with Scandinavian graphic design studio Lundgren+Lindqvist, who had created labels for a variety of other O/O beer, to develop new packaging for their brews. The studio revised and simplified the design system from earlier releases but continued to embrace a collaborative approach with artists and designers. This article was updated February 2017 to include O/O Brewing’s latest releases.
