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CareerTrackers Awards by Garbett

Opinion by Richard Baird

Brand identity for Career Trackers by Garbett

CareerTrackers is an Australian charitable organisation that addresses Indigenous disadvantage by developing professional career pathways, internship programs and links with private sector employers for Indigenous university students. It does this through a model adapted from an African-American internship program that has been tackling disadvantage for over 45 years. This model sees students intern with sponsoring companies with the intention of converting them into full-time employees following the completion of their university degree.

Sydney-based studio Garbett worked with CareerTrackers to develop a graphic identity for its 2017 Annual Report and Gala Awards evening which included banners, information cards, trophies and tote bags, and then went on to develop this for the following year. These are linked by a modern take on Indigenous art in form, colour and materiality. Where the 2017 Awards program played with multiple colours, 2018 saw the introduction of a more paired-down mix of black, white and red ink.

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Shakespeare In The Park 2019 by Pentagram

Opinion by Richard Baird

Posters, flyers, signage, t-shirts and newspaper advertising by Pentagram's Paula Scher for The Public Theatre's Shakespeare in the Park 2018

Shakespeare In The Park is an annual event and duo of free performances presented by New York’s The Public that takes place at the Delacorte Theater in Central Park in May and June. 2019 saw performances of Much Ado About Nothing and Coriolanus under the theme “Rumours and Rebels”.

The event was promoted through a city-wide campaign developed by Pentagram’s Paula Scher and team, with assets such as signage being designed and deployed by The Public’s in-house team. This furthers the enduring and evolving identity Paula Scher designed for the theatre in 1994, revised 2005 and again in 2008.

There remains a continuity in the impact, immediacy and dynamic qualities of previous campaigns whilst working in a new colour palette of red, blue and yellow, and an angled approach to type. This links signage, static and dynamic posters and billboards, t-shirts and newspaper advertising. The work done for the event will go on to form the basis of communications for The Public’s 2019–2020 season.

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The Golden Hour by Triboro

Opinion by Richard Baird

New Graphic Identity and matchboxes for The Golden Hour by Triboro

The Golden Hour is an outdoor seasonal restaurant located in New York’s The High Line Hotel. It is a place to experience the softening of sunlight with unobstructed views of the Chelsea skyline. The restaurant intends to draw to mind the casual elegance of a coastal soirée rather than the rushing of pre-dinner drinks. The restaurant space is described as being a lush outdoor dining room where brass tables meet tropical vegetation and aisles of topiary. Drinks are centred around the escapement of the summer heat which compliments dishes inspired by the flavours of late summer on the North Atlantic, created to be enjoyed outdoors. There is a theatre to the experience in its spatial considerations, performative aspect, in the transitions that happen over time within the restaurant (small plates to large platters), and the evocation of a time and place. This temporal quality also emerges in the design of The Golden Hour’s visual identity, in the intersection of the graphic and the material, in the use of abstract motif, shape and symbology by American design studio Triboro across menus, coasters, notecards, business cards and website.

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