BPO


George + Powlett by Studio Brave, Australia

Opinion by Richard Baird.

Brand identity and brochure design by Studio Brave for East Melbourne residential property development George + Powlett

George + Powlett is a residential property development of 11 apartments, created by ICON Developments, and located in East Melbourne. ICON’s properties are described as having a precision and balance, and this continues through to their latest project, which was designed by acclaimed architectural practice Powell & Glenn. The development is set within an environment of what is described as a place of elegant contrasts. This can bee seen in the strong geometric forms of structure, and the surrounding leafy suburb of East Melbourne. Balanced contrast informs brand identity, designed by Studio Brave, with each element said to express the seamless connection between environment and structure. This connects brochure, material sample pack, foldout floor plan and website.

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Sydlexia: Making Sense Of Dyslexia by BBDO Dubai, UAE

Opinion by Richard Baird.

Brand identity and print campaign, posters and adverts for Sydney Dyslexia's innovative new programme Sydlexia by BBDO Dubai

Sydney Dyslexia intends to challenge the misconception that dyslexia is a learning disability, and instead, move the conversation forward, to more appropriately address it as a learning difference. Sydlexia is an innovative and pioneering platform, created by Sydney Dyslexia, to help aid this change, and offers new techniques and training methods to help facilitate “dyslexia correction”.

Dyslexia is the most common learning disorder. It affects 1 in 10 people worldwide. It is indifferent, and its challenges are felt by those from all walks of life. Sydlexia worked with BBDO Dubai on brand identity and its first campaign with the intention of engaging a diverse group of people.

Taking their cues from the universal notion of dyslexia as a learning difference that breaks up and rearranges letters and words, BBDO finds a convivial, modern and universal expression that draws a lot of visual and cognitive equity from simple typographical play, the fracturing of words and the process of their reconstruction.

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Quad Cinema by Pentagram, United States

Opinion by Richard Baird.

Logotype by Pentagram for New York's Quad Cinema

Quad opened in 1972 and was New York’s first multi-screen cinema. Since then its four screens have been dedicated to playing a diverse programme of independent, classic and first-run films. To coincide with its contemporary state-of-the-art refurbishment, completed earlier this year, Quad’s new owner Charles S. Cohen and his independent film production and distribution company Cohen Media Group worked with Pentagram partner Paula Scher and her team on brand identity. This included logotype and custom typeface, environmental graphics, signage and digital installations informed by the visual language of cinema.

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