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Caldo Coffee by 25ah, Sweden

Opinion by Richard Baird.

Brand identity, logo and coffee cups designed by 25ah for Stockholm cafe Caldo Coffee at the Scandic Continental

Caldo Coffee is a café serving organic coffee and fresh salads, sandwiches and pastries from its location in the Scandic Continental, a hotel in the centre of Stockholm. It features a distinctive and modern interior design of light wood, tall shelves and a long wood panelled and marble topped counter. It also includes a large custom-built menu board, neon signage and a brand identity created by Swedish graphic design studio 25ah. This links a variety of printed assets such as coffee cups, price tags and takeaway packaging.

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Qoñi by Leo Burnett, Canada

Opinion by Richard Baird.

Logotype and uncoated and unbleached products tags by Toronto-based Leo Burnett Design for Peruvian handmade knitwear brand Qoñi

Qoñi is a small artisan community in the Peruvian city of Puno creating hand knitted socks, scarves, gloves and shawls from alpaca fleece. With a desire to present itself as a modern fashion brand and with the intention of entering the international market, Qoñi worked with Toronto-based graphic design studio Leo Burnett to develop a new visual identity; from naming to wordmark, brand story to lookbook, and extending to promotional material and retail tags.

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