Opinion by Richard Baird
Carlsberg is a Danish beer brand founded in 1847 by J.C. Jacobsen. It is part of the Carlsberg Group portfolio which also includes Tuborg, Kronenbourg and Somersby cider, as well as Carlsberg Export and Carlsberg Black Gold. Carlsberg has a significant heritage. And, like many other beer brands, has largely conveyed this using the visual language and associated legacy of the beer bottle label, which then made it on to cans.
Carlsberg has begun a steady move towards a more current visual expression. This is characterised by a concise communicative intention and a stylistic minimalism. This can be seen, initially, in the packaging design of the Carlsberg can for the German market, created by Copenhagen-based studio Kontrapunkt, and in the redesign of Carlsberg Black Gold, also by Kontrapunkt. Black Gold is a dark pilsner, brewed in the same manner as Carlsberg’s premium variety, only for longer, giving it a richer flavour profile and higher alcohol content. This difference is conveyed immediately using a black and gold print finish.
Opinion by Richard Baird
Kristin Jarmund Architects is an oslo-based architectural studio with a design philosophy that is focused on using a simplicity of form and a clarity of purpose to address complex problems, while at the same time, allowing for a contextual and human sensitivity. Reduction, as well as the duality inherent to the studio’s work, was the founding principles of their new visual identity, created by Scandinavian studio Snøhetta. This can be seen in the juxtaposition of type and image, and the recurring motif of extracts within both of these.
Opinion by Richard Baird.
Endgame: Duchamp, Chess, and the Avant-Garde was a temporary exhibition that took place at Barcelona’s Fundació Joan Miró between October 2016 and January 2017. It was curated by Manuel Segade, explored the history of modern art through the lens of its relationship to chess, and featured a variety of works by 20th century artist. These included Marcel Duchamp’s La Partie d’échecs, Max Ernst’s Chess Set, and Mercè Rodoreda’s Untitled (Composition IX), amongst many others. Fundació Joan Miró commissioned Spanish graphic design studio Hey to develop a visual identity for the exhibition. This linked a variety of printed materials, from large format posters, banners and indoor signage to opening night invitations and a programme set in four languages.