The National Institute of Dramatic Art by Maud, Australia
Posted: April 21, 2015 Filed under: Art and Design, Fonts in Use, Logo Reviews, Theatre | Tags: Black Block Foil, Brand Guidelines, Brand Identity Reviews, Branding Blog, Branding Reviews, Business Card Design, Colour in Use: Yellow, Coloured Paper, Design For Print, Design Opinion, Design Reviews, Designed by Maud, Designed in Surry Hills, Designed in Sydney, Foil Blocking, Fonts in Use: Theinhardt, From Australia, Graphic Design, Graphic Design Blog, Letterhead Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Minimal Logos, Sans-serif Logotypes, Spot Colours, Stationery Design, The Best Brand Identities of 2015, The Best Logo Designs of 2015, The Very Best of 2015, Ticket Design, Type Foundry: Optimo, Typography, Uncoated Papers & Cards, Window Decals Comments Off on The National Institute of Dramatic Art by Maud, AustraliaOpinion by Richard Baird.
The National Institute of Dramatic Art is a national education and training organisation for the performing arts in Australia, and is responsible for developing the talents of some of the country’s biggest stars. With the continued democratisation of performance through digital platforms such as Youtube, and concerns that this had the potential to undermine NIDA’s conservatoire approach, NIDA pursues a technical mastery as a way to preserve a high standard of education.
NIDA looked to design studio Maud to help redesign its visual identity system in a way that help a world-renowned organisation maintain its international presence, prominence and authority within an increasingly accessible field, and broaden its appeal beyond the dramatic arts to include performance skills across a wide range of industries. The project included logotype, signage, prospectus, business cards, brand guidelines and brochure.
Theatre Royal Plymouth designed by Spy
Posted: January 7, 2015 Filed under: Fonts in Use, Logo Reviews, Theatre | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding News, British Design, Brochure Design, Business Card Design, Colourful Business Cards, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Spy, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Opinion, Sans-serif Logotypes, Stationery Design, The Best Brand Identities of 2015, The Best Logo Designs of 2015, The Very Best of 2015, Theatre Logos, Uncoated Papers & Cards, Visual Identity Design Blog 10 Comments »Opinion by Richard Baird.
Theatre Royal Plymouth (TRP) is the largest and best attended regional producing theatre in the UK and leading promoter of theatre in the South West. It runs a diverse programme of performances, activities and events, and has a 1300 seat auditorium capable of delivering West End musicals, opera and ballet, as well as a smaller 175 seat theatre for experimental productions. The building, located on Plymouth’s Royal Parade, also houses a café, restaurant and community performance space.
In response to increased competition TRP looked to diversify its audience, retain current visitors and to improve the uptake of its outreach programmes through a new visual identity system as part of a wider regeneration project. Developed by London based Spy, the visual identity system was created to reflect the dynamic nature and joy of experiencing live performance and to connect with a broader audience. This was achieved through a vibrant colour palette of shifting planes, patterns and light, and a holistic approach that, alongside logo and print, included animation, signage and wayfinding.
Freies Theater Hannover designed by Bureau Hardy Seiler
Posted: April 3, 2014 Filed under: Logo Reviews, Theatre | Tags: Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Business Card Design, Condensed Logotypes, Design For Print, Designed by Hardy Seiler, German Design, Illustration, Logo Design & Branding Blog, Logo News, Logotypes, New Logo, Sans-serif Logotypes, Stationery Design, The Best Brand Identities of 2014, The Best Logo Designs of 2014, Theatre Logos, Theatre Programme Comments Off on Freies Theater Hannover designed by Bureau Hardy Seiler 
Freies Theater Hannover offers a diverse programme of classical and contemporary theatre, multimedia productions, musical experiments, modern dance and educational initiatives for both children and adults that take place across many of Hannover’s independent theatres.
Bureau Hardy Seiler, working in collaboration with Created by Monkeys, was recently commissioned by the organisation to develop a new brand identity solution that would unite the diverse programme and the variety of locations under one unified visual system, deliver a recognisable visual impact across the city and convey some of the emotion of live performance. This was achieved through the juxtaposition of sans-serif and serif typography, bright geometric illustrative detail, black ink and unprinted white space across a stationery set and a bi-monthly mailer that doubles as a poster.
