Insiders designed by Garbett
Posted: Filed under: Logo Reviews, Theatre | Tags: Bag Design, Brand Identity, Brand Identity Reviews, Branding, Brochure Design, Design For Print, Design Opinion, Design Reviews, Designed by Garbett, Designed in Surry Hills, Designed in Sydney, Graphic Design, Logo Design & Branding Blog, Logo Designs, Logo Opinion, Logos, Sans-serif Logotypes, The Best Brand Identities of 2013, The Best Logo Designs of 2013, Tote Bag Design Comments Off on Insiders designed by Garbett 
Insiders is the membership program of Sydney Opera House launched to nurture customer loyalty, increase market share and raise the frequency of attendance through priority booking, discounts, dress rehearsal ‘sneak peeks’ and invitations to meet staff and artists.
Multidisciplinary design agency Garbett, formerly Naughtyfish, were recently commissioned to ‘evolve’ the Insiders visual identity, positioning it as a retail product with greater focus on communicating the value proposition for members, to meet the changing focus of the Sydney Opera House program and represent the shifting perceptions around the brand. The project involved trademark design, posters, welcome pack, brochures, membership card, digital advertising and brand guidelines.
Musical Theatre Network by Glad
Posted: Filed under: Logo Reviews, Theatre | Tags: Animated Logos, Brand Identity Reviews, Branding, Business Card Design, Graphic Design, Logo Design & Branding Blog, Logo Design Trends: Dynamic Logos, Logo Designs, Logos, Sans-serif Logotypes, The Best Logo Designs of 2012, Theatre Logos, Visual Identity Design Blog Comments Off on Musical Theatre Network by Glad 
Musical Theatre Network is a London-based organisation created to support and champion the development of new British musical theatre. The organisation’s visual identity, created by brand and design agency Glad, ‘expresses the essence of the network; connecting individuals or groups to create something new and exciting’ through an identity solution that cleverly leverages the length of the name to build a series of simple but communicative anagrams.
These are appropriately drawn from a grid-structured sans-serif logo-type built from wide and slim humanist, geometric letterforms, consistent diagonals, a contemporary single line weight and square terminals – similar to 19th century London transport signage achieving a sense pure information and communication which resonates well with theatrical expression – contained within a blackboard reminiscent of classic illuminated theatre and cinema hoardings. The result delivers conceptual and expanding richness with subtle modernistic sensibilities through smart observation and a visually straightforward combination of letter-forms.
Melbourne Theatre Company by Interbrand
Posted: Filed under: Logo Reviews, Theatre | Tags: Brand Identity Reviews, Branding, Designed by Interbrand, Designed in Melbourne, From Australia, Graphic Design, Logo Design & Branding Blog, Logotypes, Packaging News, Rebranding, The Best Logo Designs of 2012, Theatre Logos, Typography Comments Off on Melbourne Theatre Company by Interbrand 
Design agency Interbrand have recently updated their visual identity work created for the Melbourne Theatre Company in time for its 2013 season.
Based on the ‘matrix of intersecting, wireframe boxes’ that surround the theatre’s architectural structure, the original identity drew on the ‘heritage of theatre, while alluding to the contemporary nature of the performances’ with a proprietary typeface that mixes slim and broad, humanist, and geometric characters with sharp junctions and terminals, stencil cut detail, dual lines and a fluorescent tube finish. This has now been expanded on under the theme of ‘new light’ with a direction that allows the typography to play an integral role in illuminating theatrical scenes through some really well shot scenes executed across the collaterals. The result is a clear juxtaposition of light and shade that delivers a strong sense of space and dramatic performance.
