Limelight Sports is a London based agency that specialises in grass roots sports consultation, organises high profile events and campaigns such as ‘SwimBritain’, ‘Nike She Runs 10km’ and the London Duathlon, and creates programmes designed to engage with a mass audience by utilising mobile and location based technologies and social networking platforms to connect competitors and spectators during live events. Design agency Studio Blackburn where commissioned to create a new brand identity for Limelight Sports, which went on to include logo, website, stationery design and brand guideline development, that would better reflect what Blackburn describe as the sophistication of Limelight’s approach.
Flatpack is a film festival that sets up its projectors at interesting locations throughout the city of Birmingham during March and describes its events as a mixture of film, performance, contraption and surprises. Flatpack has been running annually for ten years whilst also developing year-round initiatives that include community archive projects, pedal-powered screenings, bespoke short film programmes, pub gigs and animation workshops.
London based design studio Dot Dash were commissioned to develop a new visual identity for this year’s Flatpack festival, which included a new name, logo, programme, promotional materials and merchandise, that would establish a strong, recognisable and flexibility foundation that could be built upon with each new event.