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The Beaufort designed by The Company You Keep

Logo for Melbourne-based themed dive bar The Beaufort, designed by The Company You Keep

Design agency The Company You Keep (TCYK) have recently finished working with bartender Dave Kerr on the naming, branding, collateral design and signage for The Beaufort, a themed dive bar located on Melbourne’s Rathdowne St. The agency’s visual identity solution, a combination of a quirky, well rendered, bespoke logo-type – built from unusual but original uppercase characters inspired by iron dock cleats and American sporting insignia of the 50’s and 60’s – set along a classic curved baseline and executed with a more recent single consistent line weight and rounded terminals.

Alongside a neat anchor monogram, type heavy collateral layouts and retro imagery -with an on-trend watery blue tint and a red overprint treatment across a simple white substrate – delivers a distinctive and nautical personality with a sporting undertone and a contemporary simplicity.

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The Vine designed by Blok

Logo for Italian and Californian wine specialist The Vine created by Blok

“The Vine is a wine agency in Ontario, with an exclusive and focused portfolio of wines from Italy and California, and an impressive reputation for service and professionalism.” Design agency Blok conducted an “in-depth mining of the brand revealed four key values: distinctiveness, character, authenticity and artisanal” which became the “pillars of the identity”. “The visual vocabulary strikes an elegant balance between the company’s values, the heritage of the wineries that it represents, and the highly contemporary vision of its founders.”  – Blok

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F. Ménard designed by Lg2boutique

Logo for Canadian pork producer and family run butcher F. Ménard designed by lg2boutique

F. Ménard is a Canadian pork producer and butcher with a family heritage that dates back fifty years. Their visual identity, developed by brand and packaging design specialist lg2boutique, creates a seamless fusion of a past and present – traditional service values alongside contemporary high standards – through the union of vintage and contemporary photography, the utilisation of digitised, early 20th century typeface and a flat, economical colour palette cohesively executed across a variety of collaterals.

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