Swedish Handicraft Societies’ Association by Snask
Posted: Filed under: Art and Design, Fonts in Use, Logo Reviews | Tags: Brand Identity Design, Brand Identity Reviews, Branding, Branding Blog, Branding News, Branding Reviews, Business Card Design, Design For Print, Designed by Snask, Designed in Stockholm, Envelope Design, Fonts in Use: Narziss, Fonts in Use: Toledo Serial, From Scandinavia, Graphic Design Blog, Handcraft, Letterhead Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo News, Logotypes, New Logo, Serif Logotypes, Stationery Design, Swedish Design, The Best Brand Identities of 2014, The Best Logo Designs of 2014, Tote Bag Design Comments Off on Swedish Handicraft Societies’ Association by SnaskOpinion by Richard Baird.
Hemslöjden is a non-profit organisation that promotes craft across Sweden through courses, talks and activities. Set up in response to the advance of industrialisation, Hemslöjden has a significant 100 year history, fostering strong relationships between culture and industry to ensure the survival and development of handicraft. It is also a publisher, events organiser and acts as an umbrella for Sweden’s handicraft societies with the understanding that these, and their activities, contribute to a more sustainable way of life.
Design studio Snask worked with Hemslöjden to develop a new visual identity that would help unify a membership of over 17,000 individuals, 60 societies, 22 regional offices and 8 shops under one system, and broaden the perception of handicrafts from what the studio describe as old butter knifes and knitting to include everything made by hand.
