BPO


Borders Railway Opening Celebrations by KVGD, United Kingdom

Opinion by Richard Baird.

Branding for Borders Railway Opening Celebration by Glasgow based graphic design studio KVGD

Borders Railway is 30 miles of new track, built largely upon the old Waverley Line, that runs between Edinburgh and Tweedbank within the Scottish Borders. Its commissioning saw the end of a fifty year wait for train services to be reinstated in the region and is the longest new domestic railway to be constructed in Britain for over 100 years.

The line was opened by Her Majesty The Queen, accompanied by the Duke of Edinburgh, on September 6th, and was marked by a journey from Edinburgh, aboard a steam engine, and by the unveiling of a plaque at Tweedbank station.

Stark Events commissioned Glasgow based graphic design studio KVGD to develop a visual identity for the opening of the railway. This included logo design, commemorative brochure, tickets, plaque and brand guidelines, and also extended to badges, flags, tote bags and banners.

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Spoorbeeld designed by Lava

Logo built form modular components for Dutch Railway's design infrastructure guide Spoorbeld created by Lava

Spoorbeeld is a on-line document, created by Bureau Spoorbouwmeester, that outlines the design policies of Dutch Railway’s infrastructure from the perspective of the traveler and provides legal guidance to both government and the private sectors. Spoorbeeld’s identity, visual language, stationery and digital presentation, developed by Amsterdam-based graphic design studio Lava, mixes industry, utility and accessibility through a flat colour palette, modular, stencil cut logo-type and simple digital tablet-based format.

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HOP designed by Designworks

Logo created by Designworks for Auckland Transport's electronic card based ticketing solution Hop

HOP is an electronic card based ticketing solution introduced by Auckland Transport and developed to simplify payment across all of its public transport services. The branding and marketing campaign was designed and implemented by Designworks a full service design agency with offices in Auckland, Wellington and Christchurch, New Zealand.

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