Water masquerading as an edgelord-baiting energy drink (Blackletter fonts, skulls, and a name straight out of the heavy rock canon); running shoes aping a chesty cough remedy; olive oil bottles that owe more to the science lab than the Mediterranean. Packaging at the moment, it seems, is frequently playing fancy dress. That’s no bad thing, of course: brands borrowing aesthetics...
Oyya is an ice bar located in the Belgium city of Bruges that retails a variety of frozen yoghurts, yoghurt drinks, waffles and 28 ice creams — the most in the city. Its brand identity, which included logotype, print, signage, uniforms and interior design created by local studio Skinn, while largely logo-centric and having a strict consistency across stickers, tubs,...