Fresh Point is a new and healthy fast food cafe that sells soups, wraps, sandwiches, fresh juice and yoghurt from its location on Nevsky Prospekt, St. Petersburg, Russia. The brand approached London-based agency Designers Anonymous who, utilising a simple leaf/arrow device to communicate fresh and fast, developed a complete visual identity system that included packaging solutions, interior design, POS, uniforms and signage.
Ocean (Океан) is a Russian brand of premium vodka whose packaging has recently been re-imagined by Rostov-na-Donu (Russia) based Alexey Seoev. The illustrative design utilises a painted aesthetic, gold detailing and deep aqua green to capture the mystical qualities of early seafaring.
Following my earlier review of Whitworths for Baking, a new cooking sugar from Napier Brown, Billington’s, owned by The Silver Spoon Company, has launched its own repackaged range of sugar created by JKR. The design takes a bold, colourful and contemporary approach to classic illustrated typography and is based around an iconic B character drawn from Billington’s previous and fairly antiquated design.