The Lit Pub is an on-line publisher of independent authors with the aim of creating a sustainable community. Lit Pub approached South Carolina based Fuzzco to develop their new identity that blends the tangible world of books with the interactivity of the internet and includes a new logo, website, t-shirts, stickers and bookmarks.
Striptind is a provider of guided deep sea fishing experiences based in the Artic surroundings of Kjøllefjord Norway. Their new minimal identity designed by Neue (known for their interactive Visit Nordkyn work) was inspired by the exclusive nature of halibut and the prospect that there is ‘always a bigger fish to be caught’.
Jack Daniels is a popular brand of whisky produced in Lynchburg, Tennessee and has been owned the by Brown-Forman Corporation since 1956. In a bid to broaden its portfolio and attract new consumers Jack Daniels engaged with brand and packaging specialists Cue Inc to design their new product Tennessee Honey, a whiskey and honey based spirit that is naturally sweet and easy to drink.