BPO


Billington’s designed by JKR

Packaging with a typographic and illustrative approach created by JKR for The Silver Spoon Company's sugar brand Billington's

Following my earlier review of Whitworths for Baking, a new cooking sugar from Napier Brown, Billington’s, owned by The Silver Spoon Company, has launched its own repackaged range of sugar created by JKR. The design takes a bold, colourful and contemporary approach to classic illustrated typography and is based around an iconic B character drawn from Billington’s previous and fairly antiquated design.

Continue reading this article


Whitworths for Baking by Leahy Brand Design

Packaging created by Leahy Brand Design for baking sugar brand Whitworths for Baking

Whitworths for Baking is a new range of cooking sugars from West Yorkshire (UK) based specialist and importer Napier Brown. Whitworths’ visual identity and packaging solution, based around a resealable structural design, playful photographic and mixed typographical approach, were created by Leahy Brand Design.

Continue reading this article


Smets designed by Coast

Logotype and print with spray paint detail designed by Coast for Brussels based luxury department store Smets

SMETS is a luxury department store located in the heart of Brussels (with two more locations across Luxembourg) with over 3.500 square metres of fashion, design, art, food and beauty. Following last December’s BP&O review of the SMETS identity, independent design agency Coast has recently published some further images outlining how this new visual identity has been executed across a wider variety of collaterals and touch-points.

Continue reading this article