Striptind is a provider of guided deep sea fishing experiences based in the Artic surroundings of Kjøllefjord Norway. Their new minimal identity designed by Neue (known for their interactive Visit Nordkyn work) was inspired by the exclusive nature of halibut and the prospect that there is ‘always a bigger fish to be caught’.
Jack Daniels is a popular brand of whisky produced in Lynchburg, Tennessee and has been owned the by Brown-Forman Corporation since 1956. In a bid to broaden its portfolio and attract new consumers Jack Daniels engaged with brand and packaging specialists Cue Inc to design their new product Tennessee Honey, a whiskey and honey based spirit that is naturally sweet and easy to drink.
Monsoon is a women and children’s clothing retailer based in the UK which began trading in 1972 and delivered a pre-tax profit of £32.96 million in 2010. They also own the retailer Accessorize and have a combined 425 stores in the UK and over 1000 worldwide. In December 2010 they started rolling out a logo and visual identity system across their stores and on-line space which was designed and managed by New York design agency Pompei A.D.