BPO


One Planet Living by Demian Conrad

Logo design for One Planet Living designed by Demian Conrad

One Planet Living is an initiative to promote sustainable practices and help influence global environmental policies. The initiative’s new identity, developed by Swiss agency Demian Conrad Design, replaces a tired, blue earth, green heart logo-mark and dull typography with a more distinctive and professional logo-type solution, an earthy, unbleached substrate and a contemporary, single white, print treatment.

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Toni’s Eierlikoer designed by Moodley

Packaging design by Moodley for egg liqueur Toni's Eierlikoer

Toni’s is an Austrian organic egg brand owned and run by Toni Freilandeier. As part of an increasing product diversification – with eggs still firmly at the core – brand and strategic design agency Moodley recently developed the packaging for Toni’s Eierlikoer, a vanilla and egg liqueur in a flip-top bottle and packed in an uncoated, unbleached box with a screen-printed finish.

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Milieu Property designed by Studio Hi Ho

Uncoated folder with deboss logo and rubber band detail designed by Hi Ho for Melbourne-based boutique developer Milieu

According to Studio Hi Ho, the branding and communications partnership responsible for this project, Milieu Property is a Melbourne-based ‘boutique developer with an emphasis on creating spaces of influence’. The moniker ‘Milieu’ immediately positions the brand at the cerebral end of the property development spectrum. Indeed, for those without a thesaurus brain, the highfalutin’ vocabulary is even explained on the minimal website.

Do the graphics live up to the name? For me, Studio Hi Ho appears to have risen to the challenge. Interpreting Milieu as a ‘mix of complementary opposites’ has allowed them to play with juxtapositions: in typography; in imagery; and in the choice of substrate.

Guest Opinion written by Shaughn McGurk

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